Google Ads That Win the High-Value Electrical Job
Dossis Digital, based in Bacchus Marsh, Victoria, runs Google Ads for electricians from $275 a week plus your ad spend, with no lock-in. Stop burning budget on people searching for electrical apprenticeships or DIY wiring guides. Be the first call for an EV charger install, switchboard upgrade or emergency call-out. On Growth and Domination: more enquiries in 6 months, or your weekly fees back.
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Why Electrician Google Ads Fail
Most Electrician Google Ads Are Set Up to Lose Money
An electrician sets up Google Ads or hires a generic agency, bids on broad match "electrician", and watches a $1,500 budget disappear in two weeks on clicks from people searching for electrical apprenticeships, TAFE courses, electrician salaries, or how to wire a power point themselves. We build electrician-specific campaigns with exact-match buyer-intent keywords, aggressive negative lists, and ad copy that filters out non-buyers before they cost you a single click.
- Buyer-intent only: "emergency electrician [suburb]", not "electrician"
- Negative keywords: jobs, apprenticeship, course, TAFE, salary, wages, DIY
- Separate campaigns for emergency call-outs, EV chargers and switchboard upgrades
- Call tracking so you know exactly which ads generate real phone calls
Why It Works
Why Our Electrician Google Ads Convert
Leads From Day 1
SEO takes 90 days. Google Ads can generate phone calls within a week. Run ads while your SEO builds, then taper as organic takes over.
Electrician-Specific Negatives
We block 200 plus negative keywords specific to electrical, so your budget only spends on people who need a licensed electrician now, not someone researching a TAFE course.
High-Value Job Targeting
EV charger installations, switchboard upgrades and smoke alarm compliance jobs carry high margins. We build dedicated campaigns for each so you win the calls worth answering.
Suburb-Targeted Geo Bids
Higher bids in your most-profitable suburbs, lower in fringe areas. We adjust by suburb based on what actually books jobs and generates revenue.
No Hidden Commissions
Managed in-house with no markup on ad spend. Your ad spend stays your ad spend. We do not take a percentage cut of your budget.
Call Tracking Included
Dynamic call tracking shows which keyword generated each call. You see real cost per lead, not just impressions or click-through rate.
Pricing
What Electrician Google Ads Actually Cost
Most agencies charge a percentage of your ad spend (15 to 25%) plus a setup fee. Google Ads management is bundled into our Growth ($275/wk) and Domination ($450/wk) plans, with no percentage markup on ad spend. Your ad spend stays yours. We recommend $800 to $1,500/mo for electrician ads in metro areas. The average electrician cost-per-lead from well-managed Google Ads in Australia is $30 to $80, far cheaper than HiPages per-lead fees and the leads are exclusively yours.
- Google Ads management is included from our Growth plan ($275/wk)
- Ad spend is separate and paid directly to Google
- Typical electrician ad budget: $800-$1,500/mo to compete in metro areas
- No commission cuts, no setup fee on Growth, no lock-in
Our Guarantee
Ready to Run Electrician Ads That Actually Work?
Get your free game plan. We will show you what your current ads (or your competitors') cost per lead, and the campaign structure we would build instead.
FAQs
Electrician Google Ads Questions
Can you just do my Google Ads?
Not on their own. Ads only pay off when the page people land on turns them into calls, and when you can see which ads made you money. So ads come in Growth and up. You get a website built to turn visitors into calls, a page for each suburb and service, and call tracking. It's $275 a week plus your ad spend, which goes to Google with no markup.
How much should an electrician spend on Google Ads?
Start at $800 to $1,500/mo in metro Melbourne to compete on emergency and high-value install terms. Regional areas can often win with $500 to $800/mo. We will recommend a starting budget based on your service area during the audit.
How long until Google Ads generate electrician leads?
Phone calls usually start in week 1. The first 30 days tune which keywords convert at the lowest cost. By month 2 the campaign is dialled in and cost-per-lead drops as we cut the wasted spend.
Should I do Google Ads or SEO for my electrical business?
Both. Ads give you leads now, especially on emergency call-outs and EV charger installs. SEO gives you leads for years once you rank. Most electricians run both for 6 to 12 months, then taper the ads. See SEO for electricians.
Which electrical jobs perform best in Google Ads?
Emergency call-outs convert immediately because the intent is urgent. EV charger installations and switchboard upgrades carry high margins and are growing fast. Smoke alarm compliance and downlight installs are strong volume plays. We build separate ad groups for each so budget flows to what actually books.
What happens if I cancel?
Cancel any time. Your Google Ads account and Google listing, set up in your name, stay yours. On Growth the website becomes yours after 26 weekly payments. If you leave before then, you can pay out the weeks left to keep it, or hand it back. On Domination it's yours from day one.
What other electrician services do you offer?
Ads give you leads from day 1. Pair with SEO for electricians for compounding organic growth, an electrician website that converts the traffic, or see all trades at Google Ads for tradies.
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