Stop Losing Jobs to Tradies Who Do Worse Work Than You
They’re not better. They just show up first on Google. We fix that. Local SEO built specifically for trade businesses — so your phone rings with jobs from people in your area. From $997/mo.
What Being Invisible on Google Actually Costs You
Every day you’re not on page 1, someone in your area is Googling your exact service and calling your competitor instead. Here’s what that looks like:
of all Google searches have local intent. Nearly half the people searching are looking for someone nearby.
of people who search for a local service on their phone visit a business within 48 hours.
of those local searches result in a purchase. That’s money going to whoever shows up first.
SEO for Tradies Isn’t the Same as Normal SEO
You don’t need to rank nationally. You need to rank in your service area, for the services you actually do. That’s a completely different game — and it’s one we play every day.
Google Maps / 3-Pack Ranking
The map results at the top of Google get the most clicks. We optimise your Google Business Profile, build local citations, and get you into that 3-pack for your trade + suburb.
Service Area Pages
We build dedicated pages for each suburb you work in. So when someone searches “electrician Werribee” or “plumber Melton,” your site shows up — not a generic directory.
Content That Ranks
Monthly blog posts targeting the questions your customers actually ask. “How much does rewiring cost?” “Best time to get gutters cleaned?” Each post is a new door into your website from Google.
Review Strategy
More Google reviews = higher rankings. We set up automated follow-ups after every job so you consistently build reviews without lifting a finger.
SEO vs HiPages vs Google Ads
Three ways to get found online. Only one builds an asset you own.
| HiPages / Oneflare | Google Ads | Local SEO | |
|---|---|---|---|
| Cost Per Lead | $30-80+ per lead | $20-100+ per click | Decreases over time |
| Leads Shared? | ❌ Up to 5 tradies per lead | ✓ Exclusive to you | ✓ 100% yours |
| Stops Working When You Stop Paying? | ❌ Instantly | ❌ Instantly | ✓ Keeps working |
| Builds Long-Term Value | ❌ Zero | ❌ Zero | ✓ Compounds monthly |
| Trust Factor | Low — people know it’s a directory | Medium — marked as “Ad” | High — organic = trusted |
SEO is the only channel where your results get better the longer you invest. Month 1 is good. Month 6 is great. Month 12 is a machine.
How We Get You Ranking
Audit
We analyse your current rankings, your competitors, and your local market. You’ll know exactly where the opportunities are.
Foundation
Technical SEO fixes, on-page optimisation, Google Business Profile setup, citation building across 50+ directories.
Content
Service area pages for every suburb you cover. Monthly blog posts targeting the searches your customers make.
Compound
Each month we build on the last. More content, more authority, more rankings. Your lead flow grows month after month.
LCK Electrical: From Invisible to Page 1
LCK Electrical came to us with a basic website that wasn’t generating any enquiries from Google. Their competitors were dominating local searches while they relied entirely on word of mouth and HiPages.
We rebuilt their site with local SEO baked in from day one, created service area pages for their key suburbs, and optimised their Google Business Profile.
SEO Questions Tradies Actually Ask
Most tradies see their first enquiries from Google within 30-60 days. Rankings build progressively — month 3 is significantly better than month 1, and month 6 is where it really starts compounding. SEO is a long-term play, but the results last.
Not necessarily. If your current site is on a solid platform (like WordPress) and loads fast, we can optimise what you have. If it’s a Wix site from 2018 that takes 8 seconds to load, we’ll probably recommend a rebuild — which is included in the plan at no extra cost.
Google Ads puts you at the top instantly, but you pay per click and it stops the moment you turn it off. SEO takes longer to build but the results compound over time and you don’t pay per click. Most tradies do best with SEO as the foundation, then adding Ads for an immediate boost while SEO builds.
Anyone who “guarantees #1 on Google” is lying. What we do guarantee: if you don’t get at least 5 new enquiries from Google in your first 90 days, we work for free until you do. That’s a results guarantee, not a rankings promise — because enquiries are what actually matters.
Especially for solo tradies. You don’t have the time to chase leads on directories or spend hours on marketing. SEO works while you’re on the tools. Once it’s set up and building, your phone rings with qualified local jobs without you doing anything.
Almost nothing. We handle the SEO, the content, the technical work, and the reporting. All we need from you is a few photos of your work, access to your Google Business Profile, and 15 minutes a month to review your report. That’s it.
Ready to Show Up Where Your Customers Are Searching?
Book a free SEO audit. We’ll show you exactly which keywords you should be ranking for, what your competitors are doing, and how to get ahead of them.
No obligation. No pushy sales. Just real data about your online presence.