Google Ads That Win the Full House Repaint
Dossis Digital, based in Bacchus Marsh, Victoria, runs Google Ads for painters from $275 a week plus your ad spend, with no lock-in. Stop burning budget on people searching for paint supplies, apprenticeships, or DIY how-tos. Be the first call when a homeowner decides it is time for a full interior or exterior repaint. On Growth and Domination: more enquiries in 6 months, or your weekly fees back.
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Why Painter Google Ads Fail
Most Painter Google Ads Are Set Up to Lose Money
A painter sets up Google Ads or hires a generic agency, bids on broad match "painter", and watches a $700 budget vanish in a fortnight on clicks from people looking for apprenticeships, paint shops, or salary comparisons. The painters who win on Google Ads use exact-match buyer-intent keywords, aggressive negative keyword lists, and ad copy that pre-qualifies the click. We build painter-specific campaigns from the ground up so every dollar targets someone ready to book a full repaint.
- Buyer-intent only: "house painters [suburb]", "exterior painters [suburb]"
- Negative keywords: jobs, apprenticeship, course, supplies, paint shop, DIY, how to, salary
- Separate campaigns for interior painting, exterior painting, and commercial painting
- Call tracking so you know which ads actually generate phone calls
Why It Works
Why Our Painter Google Ads Convert
Leads From Day 1
SEO takes 90 days to build. Google Ads can put your number in front of homeowners planning a repaint within a week of going live. Run ads while your organic rankings climb, then taper as SEO takes over.
Painter-Specific Negatives
We block hundreds of negative keywords specific to painting, so your budget only reaches people who want to hire a painter now, not someone researching a certificate III or buying Dulux at Bunnings.
Lower CPCs Than Most Trades
Painter clicks are cheaper than plumbing or electrical on average. Lower competition means your budget goes further and your cost per lead is better than on shared-lead platforms.
Suburb-Targeted Geo Bids
Higher bids in the suburbs where you do your best work, lower in areas you would rather not travel. We adjust geo bids based on what actually converts to booked jobs.
No Hidden Commissions
Managed in-house with no markup on ad spend. Your ad spend stays your ad spend. We do not take a percentage cut as budgets grow.
Call Tracking Included
Dynamic call tracking shows which keyword generated each call. You see real cost per lead, not just impressions or click-through rate.
Pricing
What Painter Google Ads Actually Cost
Most agencies charge 15 to 25 percent of your ad spend plus a setup fee. Google Ads management is bundled into our Growth ($275/wk) and Domination ($450/wk) plans, with no percentage markup on ad spend. Your ad spend stays yours. We recommend $500 to $1,000/mo for painter ads in most metro and regional areas. Because painter clicks cost less than plumbing or electrical, that budget goes further and delivers a better cost per lead than most shared-lead platforms.
- Google Ads management is included from our Growth plan ($275/wk)
- Ad spend is separate and paid directly to Google
- Typical painter ad budget: $500-$1,000/mo to compete in metro areas
- No commission cuts, no setup fee on Growth, no lock-in
Our Guarantee
Ready to Run Painter Ads That Actually Work?
Get your free game plan. We will show you what your current ads (or your competitors') cost per lead, and the campaign structure we would build instead.
FAQs
Painter Google Ads Questions
Can you just do my Google Ads?
Not on their own. Ads only pay off when the page people land on turns them into calls, and when you can see which ads made you money. So ads come in Growth and up. You get a website built to turn visitors into calls, a page for each suburb and service, and call tracking. It's $275 a week plus your ad spend, which goes to Google with no markup.
How much should a painter spend on Google Ads?
Start at $500 to $1,000/mo in most metro areas. Painting has lower click costs than plumbing or electrical, so that budget goes further. We will recommend a starting amount during your audit based on your target suburbs.
How long until Google Ads generate painting leads?
Phone calls and form fills usually start in week 1. The first 30 days tune which keywords convert best for your area. By month 2 the campaign is dialled in and cost per lead typically drops.
Should I do Google Ads or SEO for my painting business?
Both. Ads give you leads now while SEO builds. SEO gives you free organic enquiries once it ranks, which is the better long-term return. Most painters run both for 6 to 12 months, then taper ads as organic grows. See SEO for painters.
Why are painter Google Ads cheaper than other trades?
Painting has lower advertiser competition than plumbing, electrical, or roofing. Fewer painters run Google Ads, so the auction is less competitive and your cost per click is lower. That makes the cost per qualified lead very favourable compared to shared-lead platforms.
What happens if I cancel?
Cancel any time. Your Google Ads account and Google listing, set up in your name, stay yours. On Growth the website becomes yours after 26 weekly payments. If you leave before then, you can pay out the weeks left to keep it, or hand it back. On Domination it's yours from day one.
What other painter services do you offer?
Ads get you leads from day 1. Pair with SEO for painters for compounding organic growth, a painter website that converts the traffic, and our full Google Ads for tradies overview.
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