How TACT Bio Recovery Turned a Quiet Website Into 26 Enquiries a Month
Specialist biohazard, trauma and hoarder cleaning across Melbourne and Victoria. The website was already built when we started, but it was almost invisible on Google and barely producing an enquiry. We layered local SEO and Google Ads over it. Now it books enquiries every week from search, ads and AI: 70 across June, July and August 2026.
See how we do SEO for cleaners and Google Ads.
The Problem
A Specialist Cleaner Nobody Could Find
TACT Bio Recovery handles the jobs most cleaning companies turn down: biohazard and trauma scenes, unattended deaths, hoarder properties and meth decontamination. Ten years of experience, IICRC certified, travelling across Victoria to do it.
The problem was never the work. It was that when someone in Melbourne searched for a biohazard or crime scene cleaner, TACT was nowhere. The website existed, but it sat on page three and four of Google, ran no ads, and turned barely a handful of visitors into enquiries.
The goal was simple. Make TACT the specialist that shows up first, on Google and in the AI assistants people now ask, so enquiries stop depending on the occasional referral.
The Solution
Two Engines: SEO and Google Ads
1
Service Pages That Rank
A dedicated, optimised page for every service TACT offers: hoarder cleaning, biohazard, crime scene, deceased estate, meth decontamination and mould. Each one built to rank for its own Melbourne search.
2
Suburb and Area Pages
Service-area pages for Melbourne and Geelong, so TACT surfaces for local searches right across its coverage, not just the CBD.
3
Guides That Pull Searches
Plain-English guides answering what people actually Google first, like what mould removal costs, capturing high-intent traffic before the enquiry.
4
Google Ads, Tightly Targeted
Two search campaigns covering the highest-value work: biohazard, trauma, hoarder and meth testing. Every dollar pointed at people searching with real intent, right now.
5
Ads Fixed and Sharpened
We rebuilt the biohazard and trauma ad group that had stopped running and matched each search to the right ad. From June to August the campaign clicked at 15.6%.
6
Found in AI Search
Optimised so the AI assistants have TACT to quote. When we tested in July 2026, ChatGPT, Gemini, Perplexity and Claude all named TACT for Melbourne biohazard, trauma or hoarder cleaning.
The Results
What It Looks Like in Enquiries
In May 2026, the first month with call tracking wired up, TACT booked 8 enquiries. June was 19, July 25 and August 26: eight phone calls and eighteen form enquiries. That is 70 in three months.
Google Ads brought 26 of those 70 at about $105 each, with the campaign clicking at 15.6%. Organic search brought 30, and two of August's enquiries came straight from AI assistants, so the pipeline no longer leans on any single source.
Search has grown alongside it. Clicks from Google doubled, from 91 in June to 186 in August. TACT now shows up for 488 searches, 167 of them on page one, and "hoarder cleaning melbourne" sits in the top ten.
- From 8 enquiries in May 2026 to 26 in August, 70 in three months
- 26 ad enquiries at about $105 each, at a 15.6% click-through rate
- 488 searches ranking on Google, 167 on page one, 38 in the top three
- Named by ChatGPT, Gemini, Perplexity and Claude for Melbourne biohazard, trauma and hoarder cleaning (tested July 2026)
- Google clicks doubled, 91 in June to 186 in August
Our Guarantee
Want Google and AI Sending You Enquiries Every Month?
We build websites, SEO and Google Ads for specialist and local service businesses that turn searches into booked work. No lock-in contracts. Just enquiries in your inbox.