How NextGen Electricians Became the First Electrician Google Shows in Bacchus Marsh
Electrician covering Bacchus Marsh, Melton and the road to Ballarat. Harley was getting work from Facebook groups and word of mouth. We ran Google Ads from April 2026 and put the new site live in May. Four months on, NextGen is first in the map pack, named first by the AI assistants, and gets enquiries every week from search alone.
- First in the Google map pack for "electrician bacchus marsh"
- 56 enquiries from Google Ads between April and August, at $75 each
- AI search visibility of 92 out of 100, named on seven of the eight questions we test
The same playbook powers our SEO for electricians service.
A Great Sparky Running on Facebook Posts
Harley had the licence, the EV charger accreditation and 131 five-star reviews when we started in April 2026. The work was good and the customers said so.
The website was not pulling its weight. It only showed up when someone typed the business name. New work came from posting in local Facebook groups and hoping someone needed a sparky that week.
The goal was simple. Make NextGen the electrician people in Bacchus Marsh find first, on Google, on Maps and in the AI assistants, so the diary fills without Harley chasing it.
Everything Needed to Get NextGen Found
The Groundwork First
Keyword research, a competitor breakdown and a 12-month roadmap before a line of code. 59 keywords across 9 service clusters, about 10,500 searches a month across the corridor.
A Website Built to Get Calls
A fast, clean site with a page for every service, an EV charger quote tool, and a call button you cannot miss on a phone. Live on 20 May 2026.
A Page for Every Town
Dedicated pages for Bacchus Marsh, Melton and Ballarat, so each town has its own shot at ranking on Google.
The Google Listing Sorted
Google Business Profile set up properly with the right services, hours and photos, plus a post every week, so the map listing stays alive.
Google Ads That Pay
Two search campaigns, one for general electrical work and one for EV chargers, pointed only at people in the corridor searching right now.
Found in AI Search
Factual, answer-first pages with the licence, the reviews and the service area spelled out, so ChatGPT, Gemini, Perplexity and Claude have something to quote.
“1000 times better than the old site.”
When Harley first saw the new NextGen Electricians site, his words were exact:
“Mate, I'm absolutely stoked with the website. I genuinely wasn't expecting it to come together this well. It's honestly 1000 times better than my current site. I can't believe how good you are at what you do.” Harley Sankey, NextGen Electricians.
What Google Sends NextGen Every Month
Type "electrician bacchus marsh" into Google today and NextGen is the first business in the map pack and the first result under it. Ask ChatGPT, Gemini, Perplexity or Claude for the best electrician in Bacchus Marsh and they name NextGen first.
The ads have paid their way. From April to August, Google Ads brought 56 enquiries for $4,220, about $75 each. In the five weeks from 1 July to 3 August that was 27 enquiries on $1,603, or $59 each. Harley paused the ads on 3 August for a holiday, and the site still brought in 24 enquiries that month, 18 of them from organic search.
The reviews keep climbing. NextGen had 152 Google reviews at the start of July and 175 today, every one of them five stars. Between June and August, 359 people clicked through from Google search.
- First in the Google map pack for “electrician bacchus marsh”
- 56 enquiries from Google Ads, April to August 2026, at $75 each
- 24 website enquiries in August, with the ads paused from the 3rd
- 359 clicks from Google search, June to August 2026
- AI search visibility 92 out of 100, named first by ChatGPT, Gemini, Perplexity and Claude for the best electrician in Bacchus Marsh
From Posting in Facebook Groups to 56 Enquiries From Google Ads at $75 Each
NextGen’s Google Ads, April to August 2026
Find Out How Many Leads Your Website Is Missing
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- Your site health scored out of 10 across 6 areas
- How many leads you are leaving on the table each month
- Which keywords you are close to ranking for on page 1
- Whether AI chatbots like ChatGPT are recommending your competitors