Practical Tips for Local Business Owners
Guides on websites, local SEO, Google Ads, and digital marketing for tradies across Australia.
Marketing Agency vs Freelancer vs In-House: The Real Cost Comparison
For most Australian small businesses, a freelancer is cheapest on paper but slowest and highest-risk, an in-house hire is the…
Why Your Tradie Website Isn’t Getting You Jobs (7 Reasons)
If your tradie website isn’t getting you jobs, it’s almost always one of seven things: it loads too slowly on…
AHPRA Advertising Rules for Dentists, Explained Plainly
Australian dentists can advertise, but AHPRA’s advertising rules prohibit testimonials about clinical care, ban anything that creates unreasonable expectations of…
How Much Should a Dental Practice Spend on Marketing?
A dental practice should spend 5 to 8% of revenue on marketing to maintain its position, and 8 to 12%…
What is a Fair Price for SEO in Australia? (2026 Benchmarks)
A fair price for SEO in Australia is $800 to $2,000 per month for a small business, $2,000 to $5,000…
SEO vs Google Ads for Tradies: Which Should You Do First?
For most tradies the answer is both, in a specific order: run Google Ads first to generate leads within a…