How LCK Electrical Went from Zero Online Presence to Page 1 Rankings in 7 Months
Geelong electrician. No website. No SEO. Now ranking for 25 keywords and getting found by local homeowners every day.
A Busy Sparky with No Online Footprint
When LCK Electrical came to us in August 2025, they were a well-known name in the Geelong and Bacchus Marsh area — but only among past clients. Their entire pipeline depended on word of mouth and directory listings.
There was no website, no Google Business Profile optimisation, and zero organic search visibility. Homeowners searching “electrician Geelong” or “electrician near me” were finding every competitor except LCK.
The goal was simple: get LCK showing up where local customers are actually looking — Google search results and Google Maps.
A Full Local SEO Build from Scratch
Built a conversion-focused website
Custom-designed WordPress site with local SEO structure, fast loading times, and clear calls to action on every page.
Created 10+ location landing pages
Individually optimised pages for Geelong, Bacchus Marsh, Melton, Lara, Ballan, Diggers Rest, Sunbury, Werribee, Belmont, Gisborne, and surrounding suburbs.
Optimised Google Business Profile
Complete setup with service categories, service area mapping, photo uploads, and weekly post schedule to build trust signals.
Ran a bulk citation campaign via BrightLocal
Consistent name, address and phone number data pushed across 50+ directories to build local authority fast.
Published targeted blog content
Articles answering the questions Geelong homeowners search for, driving traffic and building topical authority on electrical services.
Professional Business Website
Website that inspires trust, converts authority, and captures enquiries — not a template with placeholder text.
The bottom line
The traffic curve tells the story. August 2025: 3,450 impressions, 19 clicks. January 2026: 8,309 impressions, 64 clicks. February is pacing 14% ahead of January with 22 days still in the tank.
LCK’s suburb pages are now outranking or competing directly with Yellow Pages, Hipages, and other national directories — “electrician Melton” (position 9), “electrician Lara” (position 9), and “electrician Belmont” (position 6). These are the exact searches homeowners make when they need a sparky.
The Bacchus Marsh page alone has pulled 19 clicks and 1,370 impressions in the last 3 months, on an average position of 12.7 and climbing. That’s real data from real searches in a single suburb.