SEO for Tradies, Across Australia
Rank on Google for "[your trade] + [your suburb]" and stop paying $30+ per lead on HiPages. Real local SEO for tradies, built and managed by an Australian team. 5 real leads in 90 days, or I keep working free until you get them.
Straight answer
What Does SEO for Tradies Cost, and How Long Does It Take?
SEO for tradies costs $100 to $450 a week with us, billed weekly, no lock-in. Most agencies charge $2,000 to $3,500 a month for the same work. Rankings start moving in the first couple of months and enquiries follow. That's why Growth and Domination carry a guarantee: 5 real leads in 90 days or I keep working free. The job is to rank your website and your Google Business Profile for "[your trade] + [your suburb]" in every suburb you service. Then the customer who's ready to hire finds you, not a HiPages listing that's sold to three tradies at once.
- Spark, $100/wk: a website with basic SEO built in, Google Business Profile, reviews
- Growth, $250/wk: suburb pages, SEO work every month, managed Google Ads, backlinks
- Domination, $450/wk: everything in Growth, plus retargeting and a full content programme
Why SEO Beats HiPages
Why Tradies Are Done With Paid Lead Platforms
HiPages Charges Per Lead. Forever.
Every quote request costs $30-$80. You also pay for tyre-kickers, wrong-suburb leads, and jobs you never win. SEO has a fixed monthly cost and the leads compound month over month.
You Compete With 3 Other Tradies
On HiPages and Oneflare every lead is sent to multiple tradies. The customer plays you off against each other on price. On Google, the customer calls you first. Often only you.
You Build Your Own Brand
When you rank for "[trade] [suburb]", the customer knows your business name before they call. When you buy a HiPages lead, they only know your quote.
Higher Trust = Higher Quote Acceptance
Around 75% of users skip ads and go straight to the organic results because they trust them more. Customers who find you through organic search are easier to close.
Works While You Sleep
Your Google Business Profile and website generate enquiries 24/7. Emergency calls at 11pm. New job enquiries on Sunday mornings. You answer when you are ready.
Compounds Instead of Resetting
Stop paying HiPages and the leads stop tomorrow. Stop doing SEO and your rankings hold for months. Past work keeps generating leads. That is the difference between owning and renting.
What's Included
What You Get in Every Tradie SEO Campaign
1
Google Business Profile Optimisation
Complete GBP setup, verification, category selection, service area mapping, photos, weekly posts, and Q&A management. The single biggest factor in local map rankings.
2
Australian Citation Building
Listings across Yellow Pages, True Local, Hotfrog, Yelp AU, Whereis, plus trade-specific directories. NAP consistency across 50+ directories so Google trusts your business data.
3
On-Page SEO and Schema
Title tags, meta descriptions, LocalBusiness schema, FAQ schema, service schema, internal linking, and image optimisation. Your licence, insurance and years on the tools in plain text, where Google and AI can read them.
4
Suburb and Service Pages
A unique landing page for every suburb you service and every trade specialty you offer. No templated content. Each page targets "[your service] + [suburb]" with content written for that specific market.
5
Review Generation System
Automated SMS review requests after every job. One tap for the customer to leave a Google review. More reviews equals higher map rankings, which equals more phone calls.
6
Monthly Content
Two pieces per month, written for your target customer in your target suburbs. Builds topical authority, captures long-tail searches, and gives you something to share on social.
7
Link Building and Local Authority
Links from Australian trade directories, suppliers, sponsorships and local press that lift your whole site's authority. The off-page half of ranking that most tradie SEO plans quietly skip.
8
AI Search Visibility
Show up when someone asks ChatGPT or Google's AI Overviews for a tradie. We build the factual pages and consistent listings AI engines cite, then re-test your visibility every quarter.
Transparent Pricing
Most Agencies Charge $2,000-$3,500/mo. We Don't. Here's Why
Big agencies charge $2,000-$3,500/mo because they have layers of account managers, sales staff, and overhead. We are a small team in Bacchus Marsh, and we built our pricing for Australian tradies doing $300K-$3M a year. Spark is $100/wk, for solo tradies who want a website and to get found locally. Growth is $250/wk, for established trade businesses that want managed Google Ads and a site that ranks across their whole area. Domination is $450/wk, when you want AI automation and lead capture layered in too. Every plan is all-inclusive. Growth and Domination have a one-off $1,500 setup. No per-page charges. No surprise invoices for "extra work".
- Spark $100/wk - a professional website with basic SEO built in, Google Business Profile, reviews, hosting and care, and monthly reports
- Growth $250/wk - everything in Spark, plus a bigger website, managed Google Ads, suburb pages and a live dashboard
- Domination $450/wk - everything in Growth, plus AI lead-capture and retargeting
- Billed weekly by direct debit. No lock-in, cancel any time.
Our Process
Our 6-Step Tradie SEO Process
1
1. Audit and Research
We audit your current website, Google Business Profile, citations, and the top 3 local competitors in your target suburbs. You will see exactly where you stand and what is possible in the first week.
2
2. Google Business Profile
We claim or rebuild your GBP with the right primary category, service area boundaries, complete business info, weekly posts, and an automated review request system.
3
3. On-Page and Schema
Every page on your site gets optimised. Title tags, meta descriptions, heading structure, LocalBusiness schema, FAQ schema, internal links, and image alt text. Designed to win local intent searches.
4
4. Citation Cleanup
We list your business across 50+ Australian directories with consistent name, address and phone. We also fix any conflicting or outdated listings that are confusing Google right now.
5
5. Suburb Page Build
A unique landing page for every suburb you service. Bacchus Marsh, Melton, Werribee, Sunshine, Ballan - whatever your service area covers. Each page is written for that suburb with local references, not templated content.
6
6. Reporting and Iteration
Monthly reports showing rankings, traffic, GBP calls, form submissions, and revenue. We do not hide vanity metrics. We show the numbers that decide whether you hit the 5-enquiry guarantee.
By Trade
Specialised SEO Pages by Trade
1
For Electricians
Local SEO built around electrician searches — switchboard upgrades, EV chargers, smoke alarms, emergency call-outs. Real Australian electrician case studies.
2
For Plumbers
Local SEO for emergency plumbing intent — burst pipes, blocked drains, hot water. Capture the high-intent searches the per-lead platforms gouge you on.
3
For Cleaners
House cleaning, end-of-lease, NDIS, office, commercial — each a separate ranking opportunity. Get off Airtasker and own organic search instead.
4
For Painters
Lowest keyword difficulty in trades — most painters do zero SEO. Rank for "painter + your suburb" in 60-90 days across interior, exterior, and commercial.
5
For Roofers
Roof restorations, leak repairs and metal roofing all carry strong local search demand. Storm-season spikes go to whoever already ranks when the rain hits.
6
For Builders and Carpenters
Renovations, extensions and decks are big-ticket jobs people research hard on Google. Suburb pages plus reviews win the call before the tender stage.
7
For Landscapers
Landscaping, retaining walls and turf rank suburb by suburb, and most landscapers do no SEO at all. The Map Pack is wide open in most areas.
8
Tradie Websites
Custom-built tradie websites that load in under 1 second on mobile, with click-to-call and quote forms that actually work. Built for SEO from day one.
9
Google Ads for Tradies
Buyer-intent Google Ads campaigns with aggressive negative keywords and suburb-targeted bids. Flat fee, no commissions on ad spend. Leads from week 1.
Case Study · Geelong & Melbourne's West
LCK Electrical
From invisible on Google to page 1 rankings and steady enquiries from local searches, August 2025 to July 2026.
LCK Electrical relied on word of mouth and lead directories to get work. Their website existed, but it wasn't showing up on Google for any of the searches their customers were making. We rebuilt their site with local SEO baked in, created a page for every suburb they cover, and optimised their Google Business Profile.
- From 19 to 423 Google clicks a month, on $0 ad spend
- Page 1 of Google for 286 searches, 68 of them in the top 3
- 13 to 16 enquiries a month through the website by mid 2026
Case Study · Melbourne
TACT Bio Recovery
Specialist cleaning is about as niche as trades get, and the same playbook still works.
TACT had a live site that produced almost nothing. We layered local SEO and tightly targeted Google Ads over it. TACT now ranks for 488 searches and gets named by ChatGPT, Gemini, Perplexity and Claude when people ask for Melbourne biohazard, trauma and hoarder cleaners.
- 26 enquiries in August 2026, up from 8 in May
- 26 ad enquiries at about $105 each, June to August
- 488 searches ranking on Google, 167 on page 1
5.0 from 10 Google Reviews
What Our Clients are Saying
We already had a website, but this one blew it out of the water. It is more modern, easier to use, and actually sounds like us. A client already told us they picked us because of how good it looks.
Harley S., NextGen Electricians, Bacchus Marsh
★★★★★
"Could not be happier with the website Luc put together for us. We already had one, but this blew it out of the water. It feels way more modern, way easier to use, and actually sounds like us instead of a generic electrician website. He is running our Google Ads and SEO too, always making adjustments and keeping us updated, and the EV charger quote flow he built is unreal. The site has only been live a couple of days and we already had a client tell us they picked us because of how good it looks. If you are a tradie looking at getting a website done, this is what you need."
H
★★★★★
"We chose Luc to design our website and look after our marketing because he is local and came highly recommended. From the start he has been professional, easy to deal with, and genuinely interested in helping our business grow. He designed a fantastic website that looks professional and really reflects who we are as a local father-and-son business. If you want someone local who genuinely cares about your business and delivers great results, we highly recommend Luc."
★★★★★
"Brilliant team to work with. The website they built for us looks fantastic and is a serious upgrade on what we had, and the SEO foundations they have put in place are already paying off. Professional, thorough, and genuinely invested in getting it right. Highly recommend."
J
★★★★★
"Luc built my business a new website. Luc stayed in contact and everything was seamless. Highly recommended."
M
Our Guarantee
Ready to Stop Paying for HiPages Leads?
Book a free audit and we will show you exactly where you rank for your trade in your suburbs, what your local competitors are doing, and what it will take to put you on page 1 within 90 days.
FAQs
Tradie SEO Questions
What exactly is tradie SEO?
Tradie SEO gets your business showing up on Google when someone searches for your trade in your area. It comes down to five things. An optimised Google Business Profile. A page for every suburb and service you offer. Consistent business listings. A steady flow of reviews. And fast, technically clean pages. The goal is simple: be the tradie customers find first, without paying per lead.
Will AI tools like ChatGPT recommend my business?
They can, and it is the same work. We tested ChatGPT, Gemini, Perplexity and Claude on real "find me a tradie" questions. The top source every engine cited was the business's own website, gated by a 4-star-plus review profile. The factual suburb pages, consistent listings and reviews we build for Google are exactly what AI Overviews and chat assistants cite, and we re-test your AI visibility every quarter. Read the full study at how AI picks local businesses.
Do you do SEO for tradies outside Melbourne?
Yes. We are based in Bacchus Marsh and work with a lot of tradies across Melbourne and Geelong, but we also run tradie SEO campaigns for clients in Sydney, Brisbane, Adelaide, Perth and regional Australia. Local SEO for tradies works the same way anywhere. We just adjust the suburbs, citations and content to match your service area.
How long does SEO for tradies take to work?
Google Business Profile optimisation can generate phone calls within the first 30 days. Suburb-page rankings typically improve by month 2-3 and continue compounding from there. Our guarantee is simple: at least 5 real leads in your first 90 days, or I keep working at no charge until you get them. Most tradie clients see consistent organic enquiries by month 4-6.
How much does SEO for tradies cost in Australia?
Most Australian agencies charge $2,000-$3,500/mo for tradie SEO. SEO is in our Growth ($250/wk) and Domination ($450/wk) plans, all-inclusive with no per-page charges and a one-off $1,500 setup on Growth and Domination. You are billed weekly by direct debit from day one, with no big upfront and no lock-in, cancel any time. Compare to HiPages at $30-$80 per lead and you will see why our tradie clients save money in the first 60 days. See full pricing for what is in each plan.
Should I do SEO or just stay on HiPages and Oneflare?
HiPages, Oneflare and ServiceSeeking work for tradies who are just starting out and need leads tomorrow. But the maths gets ugly fast: at $50 per lead and a 1-in-4 conversion rate, you are paying $200 per booked job and competing with 3 other tradies on every quote. SEO has a fixed monthly cost, gives you exclusive leads, and the work compounds. Most of our clients keep HiPages for the first 90 days, then drop it once their organic leads are flowing.
What suburbs do you target for tradie SEO?
Anywhere you service. We work with tradies across Bacchus Marsh, Melton, Werribee, Sunshine, Footscray, Geelong and the wider Melbourne west. We also have clients in regional Victoria, Sydney and Brisbane. The local SEO playbook is the same - we just adjust the suburbs and citations to match your service area.
Can you guarantee page 1 rankings on Google?
No ethical SEO provider can guarantee a specific ranking position because Google controls the algorithm. What we guarantee is the outcome that actually matters: at least 5 real leads in your first 90 days, or I keep working at no charge until you get them. Tracked via call tracking and form submissions. No grey areas.
What is the most competitive trade for SEO?
Electricians, plumbers and roofers are the most competitive because they have been doing SEO the longest. Painters, tilers, carpenters and trades-people in regional areas are easier to rank quickly. Either way, the playbook works - the difference is how long it takes. Competitive metro electrician in Melbourne CBD might take 6-9 months for top rankings. A painter in Bacchus Marsh might rank in 60 days.
Do I need a new website for SEO to work?
Not always. If your current site is on WordPress, loads fast, and is mobile-friendly, we can optimise what you have. If you are on Wix, Squarespace, or a slow drag-and-drop builder, a website rebuild is usually faster and cheaper in the long run than fighting with a bad foundation. We will tell you honestly during your audit.
Should I do Google Ads or SEO for my trade business?
Both, in that order. Google Ads gives you leads from week one while your SEO is building. SEO gives you leads forever once it kicks in. We run both for most clients. Ads cover you while the organic rankings grow, then you can scale ads down as organic takes over. See our Google Ads page for how we run paid campaigns alongside SEO.
Can I do SEO for my trade business myself?
You can do the basics yourself - claim your Google Business Profile, ask for reviews, write a few blog posts. What most tradies cannot do is the technical SEO (schema, internal linking, page speed), the citation cleanup, the suburb page builds, and the monthly content. That is what we charge for. If you have the time and want to learn, start with our plain-English guide to how SEO for tradies actually works, then run the free audit tool to see where you stand.
Which trades do you do SEO for?
We build dedicated SEO for electricians, plumbers, painters and cleaners, and run the exact same playbook for roofers, builders, carpenters, landscapers, mechanics, locksmiths and every other trade, right from this page. We also build tradie websites and run Google Ads for tradies.
Do you only work with tradies?
Yes, tradies are our whole focus. We are based in Bacchus Marsh, the trades dominate this part of Victoria, and everything we build (suburb pages, Google Business Profile work, review engines, ads) is tuned to how tradies win work. If you run a trades-adjacent local service, like cleaning or garden maintenance, the same playbook applies and we would love to hear from you.