Luc Dossis

Most established tradies should spend 5 to 8% of revenue on marketing, and tradies actively trying to grow should spend 8 to 12%. For a trade business turning over $500,000 a year, that’s roughly $2,000 to $5,000 a month all in. The bigger question isn’t the number, it’s the order you spend it in. Get … Read more

AI marketing automation lets small businesses handle lead follow-up, social content, email sequences, and review requests without adding staff. The businesses seeing the biggest results aren’t the most tech-savvy. They’re the ones who’ve automated 3 to 4 repetitive tasks and consistently execute them without lifting a finger. This guide covers the highest-impact automations, the tools … Read more

To rank on Google Maps as a tradie, you need a verified Google Business Profile set up as a service-area business, the right primary category, real suburbs in your service area, and a steady flow of genuine reviews. Google ranks local results on three things: relevance, distance and prominence. You can’t pay for a better … Read more

The best AI tools for small business right now are ChatGPT, Google Gemini, and Canva AI for daily content tasks; GoHighLevel and HubSpot for automated marketing workflows; and Zapier or Make.com for connecting your existing software. Most useful entry points are free or under $30 per month. A McKinsey report from 2024 found that small … Read more