Luc Dossis

HiPages is a legitimate, paid lead-generation platform that connects Australian tradies with homeowners chasing quotes, and for a brand-new business it can land you work this week. Our honest verdict after years of watching tradie clients use it: 3 out of 5. It’s a useful starter, but a poor long-term strategy, because you rent every … Read more

More and more Australians have stopped scrolling Google and simply ask an AI: “find me a good plumber near me.” ChatGPT, Google Gemini, Perplexity and Claude now answer that kind of question millions of times a day. For a local business that raises one nobody has solid Australian data on: when an AI recommends a … Read more

Melton businesses are missing out on local search because the area is growing faster than local businesses are getting visible. Melton is one of the fastest-growing municipalities in Australia, with suburbs like Kurunjang, Brookfield, and Melton South adding new households continuously. Every one of those households needs an electrician, a dentist, an accountant, a cleaner, … Read more

Marketing a Bacchus Marsh business well comes down to one thing most agencies miss: the town isn’t one market, it’s several. The established Main Street trade, the new-estate families out along Halletts Way and in Maddingley, the semi-rural blocks toward Ballan and Myrniong, and the tradies servicing the whole corridor all search differently and buy … Read more

For most tradies, the cheapest good option is to do the basics yourself first, then pay someone once you know the work is worth it. A tradie-focused agency suits a business that’s busy and wants leads without managing it. A freelancer suits one clear job, and hiring a marketer only makes sense once you’ve got … Read more

If your website gets visitors but no enquiries, first check the enquiries aren’t going missing. Test your form and count your phone taps. If they’re really not coming in, it’s usually one of seven things: the site is slow on a phone, the phone number is hard to tap, there’s no proof you do good … Read more

For most tradies the answer is both, in order. Run Google Ads first to get calls this week, and build local SEO underneath so you can cut the ads back as your rankings take over. Google estimates advertisers bid $2 to $46 to show at the top for tradie searches, depending on the trade (Google … Read more