Tips & Guides

For most tradies the answer is both, in order. Run Google Ads first to get calls this week, and build local SEO underneath so you can cut the ads back as your rankings take over. Google estimates advertisers bid $2 to $46 to show at the top for tradie searches, depending on the trade (Google … Read more

Most established tradies should spend 5 to 8% of revenue on marketing, and tradies actively trying to grow should spend 8 to 12%. For a trade business turning over $500,000 a year, that’s roughly $2,000 to $5,000 a month all in. The bigger question isn’t the number, it’s the order you spend it in. Get … Read more

AI marketing automation lets small businesses handle lead follow-up, social content, email sequences, and review requests without adding staff. The businesses seeing the biggest results aren’t the most tech-savvy. They’re the ones who’ve automated 3 to 4 repetitive tasks and consistently execute them without lifting a finger. This guide covers the highest-impact automations, the tools … Read more

To rank on Google Maps as a tradie, you need a verified Google Business Profile set up as a service-area business, the right primary category, real suburbs in your service area, and a steady flow of genuine reviews. Google ranks local results on three things: relevance, distance and prominence. You can’t pay for a better … Read more

The best AI tools for small business right now are ChatGPT, Google Gemini, and Canva AI for daily content tasks; GoHighLevel and HubSpot for automated marketing workflows; and Zapier or Make.com for connecting your existing software. Most useful entry points are free or under $30 per month. A McKinsey report from 2024 found that small … Read more